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Social intelligence

in the swim in miami

July 21, 2008  1:04 pm

Gabrielleunion

With the seemingly never-ending and rapidly expanding Resort collections wrapping up last week and the Spring 2009 collections just around the corner, how could anyone deal with another fashion week, you ask? Well, that’s exactly what those covering the swim market (or those looking for an excuse for a weekend in Miami) spent the last few days doing. Things got under way on Thursday night, with May Andersen opening the Diesel swim show. The following evening, Caroline Winberg flew into town for one night only to fête Ocean Drive magazine (she’s on the cover) at its party on the roof of the Delano Hotel. “I was trying really hard to be sexy,” she told us of the cover shoot, before revealing the rest of her summer plans: a tour of Europe and then a vacay in Costa Rica. Oh, to be a Swedish supermodel. Saturday night was swim’s busiest, with parties for La Perla’s Mare swim line at the recently opened Gansevoort Hotel, a party for Chloé’s swim collection at the Setai Hotel, and some bash that Helena Christensen was hosting (we didn’t make it—so many parties, so little time). Gabrielle Union was the big draw at the La Perla party, though she didn’t drop by just for the cocktails—she had a plan: “I love this stuff. I’m gonna send my man into the store immediately to shop for me,” she told us before heading off to dinner on a friend’s boat.

Photo: Derek Blasberg

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