MEMBER SIGN-IN
We're sorry, we can't find the username and password combination you've submitted. Please try resubmitting your information. Please note, username and password are not case sensitive.
Not a Style.com member? Join now, it's free and easy.
Remember me next time
NOT A MEMBER?
Join Style.com to get full access to our special features and community. It's fast and free.
join now
JOIN NOW
We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.
To access this feature, fill in the fields below and click "Submit." To get full access to Style.com's special features and community, join now

Please send me occasional e-mail updates about new features and special offers from Style.com. Yes   No
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, Privacy Policy, and Mobile Terms and Conditions.
LEAVE A COMMENT
We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
Email me when there are new comments

Outside sources

Will McQueen Even Up The Scales Between Target And H&M?

November 19, 2008  7:26 pm

“I’m not very fond of following the norm,” Alexander McQueen told WWD yesterday, explaining why he had chosen Target rather than a certain Swedish retailer for his upcoming fast-fashion collaboration. “I didn’t want to follow Stella [McCartney] at H&M or Karl Lagerfeld at H&M. I like to infiltrate an area that’s not aware of me, as such.” Target isn’t entirely new to this game, of course: It has been successful in getting people excited about its GO International program—particularly with Proenza Schouler and Rogan. But the McQueen line, officially titled McQ Alexander McQueen for Target, is the first in their new Designer Collaborations program and definitely feels like a more premeditated attempt to emulate the kind of worldwide chaos caused by Comme des Garçons last week for H&M. But what do you think? Will you line up for days to get your hands on some McQueen at Target?

—Meenal Mistry

tags: , ,



USER COMMENTS  (4)

  1. i would say no if there’s a line for days, only because i’ve seen the wwd pictures of the collection thus far (there have only been two) and i am not impressed at all.

    http://sarazucker.tumblr.com

    By sarazucker on 11/20/08 at 12:02 am

  2. Bringing the runways to the masses could not be better timed with the economy stressing everyone’s purse strings, even the fashion obsessed. Kudos to Target for adding McQueen to their high-style,low-priced roster. I won’t be in line for what certainly will suit only stick-thin stylistas!

    By spexylady on 11/20/08 at 12:52 am

  3. Definitely!!

    By shoppingdiva44 on 11/20/08 at 6:03 am

  4. i dont think that target has the same access to customers as H&M does, who are more willing to wait in line and shop for cheap clothing. I dont think it will do as well.

    By isabellekd on 11/20/08 at 7:35 pm

‹ Net-A-Porter Gets (Even More) Organized | main | Surprise! The Times Hearts Oscar ›

Style.com